6 Ways to Get a Fanatical Customer Base by PAX Labs COO Scott Dunlap

June 17, 2015

Entrepreneurs long to see the telltale signs of a passionate customer base: lines around the block on product launch day, pushing and shoving as the doors open and celebrations at the checkout counter. But gaining a legion of loyal followers doesn’t happen by accident.

Passionate customers are the most critical component of building a brand. But you won’t gain followers by sitting on your hands. Building a passionate customer base requires hard work and a focus on exceeding customers’ needs in simple ways.

Read the full article by PAX Labs COO Scott Dunlap here.