PAX Labs, Inc. Media Contact:
Head of Comms
PAX Labs Challenges the Stereotype of 4/20 with #My420 Campaign and Hospitality Sponsorship
PAX Labs Sponsorship with TAO Group to Offer Immersive Touchpoints for Visitors and Angelenos
San Francisco, CA – April 9, 2019 -- PAX Labs, Inc., a leading consumer technology brand in cannabis, continues to drive consumer education through transparency, predictability and quality with a new spin on 4/20. The holiday once stereotyped for stoner culture gets a twist with #My420, celebrating the many faces of cannabis users and the new iteration of what cannabis culture means. To amplify the program, PAX announces a first-ever hospitality sponsorship with TAO Group Los Angeles offering touch points for visitors and local Angelenos to explore and discover cannabis in a responsible way.
Beginning April 1, PAX will celebrate cannabis culture through a new social media campaign that invites fans and consumers to showcase #My420, sharing what cannabis means to them and how it integrates into their daily lives. From athletes to entrepreneurs, artists and foodies, cannabis has evolved to be a part of daily culture for those who embrace cannabis as part of their lifestyle.
As part of the program launch, PAX announces a yearlong initiative with Dream Hollywood hotel to create touch points for hotel guests and Angelenos. PAX will have devices available for purchase at the hotel for April and host a 4/20 celebration at The Highlight Room. The sponsorship with PAX will continue through the remainder of the year and build upon the guest experience with innovative touchpoints to explore responsible use of its devices.
For a limited time, PAX will offer its PAX Era device for $14.20 leading up to holiday with the device available for purchase on 4/20 for $4.20. The PAX Era is the uniquely designed, effortless pen-and-pod system for cannabis oil that utilizes connected technology to drive better consumer experiences. By controlling temperature, flavor, potency and options for session predictability, the PAX Era is the perfect sleek and refined product for cannabis discovery.
Join PAX to show your #paxlife style on social using #My420.
About PAX Labs, Inc.
Founded in 2007 and spun off into an independent company from JUUL Labs in 2017, the company is a leader in the design and development of premium cannabis vaporization technologies and devices. Headquartered in San Francisco, PAX has revolutionized the industry through innovation and product design. PAX has sold over one million PAX devices in the flower vaporizer category and introduced PAX Era, a connected, app-driven pod system for concentrates, in September 2016. For more information, please visit pax.com.
PAX Labs does not manufacture, produce or sell cannabis.